Tuesday, January 11, 2011

Why Big Media would like us to have fast Internet

Of course, "entertainment" is a life necessity. But stop to think why Media conglomerates all over the world are pitching faster and faster access to the Net as some kind of human right. Simple. The more content that can be shoved down fibre optic cables, the more Media conglomerates make money. But also, consider that the cheaper they can produce this content, the bigger their profits.

If you still cannot see what is wrong with this picture, let me spell it out:

Content producers see their growth prospects in cutting content production costs, which results in crappier content, which is then sold to us in bigger quantities.

You need bigger Internet pipes in order to execute the above growth strategy.

It's not at all a new concept. Take the humble corn grain -- a commodity as old as human civilisation itself. You don't make a lot of money selling a bag of corn. But buy and sell this commodity by the tonne, and you start talking serious money.

Same concept applies to cheap, commoditised, content like the crap that gets piped into our televisions, computers, and mobile devices today -- to be consumed by a generation increasingly attention-deficited by the rich media that is virtually free to consume in concentration-killing quantities.

Where is the "progress" promised by the preachers of faster-than-needed-Internet-access in that ability to consume more crap?

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