Branding the Philippines Part II: turning a commodity into a premium product
Blogger Paul Farol recently brought to my attention an initiative to develop a "brand" for the Philippines . The initiative is being championed by a certain EON Philippines which, according to its website , is a "stakholders relations firm". EON have written a whitepaper, " Branding the Philippines: Championing the Filipino " that consolidates ideas brainstormed in a recently held forum that included representatives from various business stakholders in the Philippines (chambers of commerce, business clubs, industry associations, etc.).